I’ve seen a lot of promotional campaigns and footage in my time, but none have gotten me as excited and motivated as this latest find: Fabtotum.
Upon first hearing Fabtotum I wondered if it could be a new Native American accessory line from a Real Housewife, but within three seconds of watching the company’s Vimeo video, I instantly knew this product was a game-changer.
This is one of the most intense and captivating promotional videos I have ever seen, incorporating mesmerizing visuals of the 3D printing machine at work, with pulse-pounding beats.
What is Fabtotum? It’s an Italian designed three-in-one 3D printer, scanner and cutter/miller. This allows Fabotum to perform a variety of tasks, enabling a world where personal fabrication is accessible in mere moments, whether at the office or home. The sleek design of Fabotutm is similar to an everyday printer or scanner but way cooler looking, with an upside triangle-shaped viewing window, so you can check out the futuristic work in motion.
The machine is capable of doing “additive manufacturing” or creating an object, as well as “subtractive manufacturing,” where it performs engraving or carving out. It’s the world’s first low-cost personal fabrication device. Print, cut, mill, scan, manipulate, and repeat! The company was developed by two, 28-year-old Italians with architectural backgrounds. Fabtotum is bringing the concept of a “Gen-Y” startup to a whole new level.
There is a whole lot of specifics and technological details, which I can’t begin to breakdown for you, but if you visit their crowdfunding campaign on the Indiegogo page, you’ll be able to browse through all the specs. Fabtotum is using crowdfunding to give momentum to their product, and hopefully allow it to go into serial production, proving the market is ready for this type of device.
By watching the footage, you will be easily convinced that Fabtotum is the way of the future. Without a doubt in my mind, I believe that Fabtotum devices will soon be making their way into homes, offices and labs, and usher in an age where personal fabrication is as common place as scanning to PDF.
0 comments:
Post a Comment